Vicki VanArsdale is a Medical Writer and Health Communication Specialist.HEALTHCARE MARKETING COMMUNICATIONS SPECIALISTļ½œCONTENT MARKETER

At the heart of every business relationship is communication. Knowing what to say and how to say it matters, especially in healthcare where there can be a huge disconnect between what a healthcare provider says and what a healthcare consumer hears. The principles of health literacy should always be taken into account when speaking with your audience, even if you think they understand what you’re trying to say.

These days, effective communication is no longer enough. You have to educate and engage your audience and foster two-way communication to earn its trust. Also, your messaging should be consistent offline and online and you must know how to cut through the noise and capture your target customer’s attention. But how?

This is where content marketing comes in. There are tools you can use such as blogs, websites and social media to engage with your customers and other stakeholders, and methods to help you achieve better ROI. Believe it or not, there should be a purpose behind your digital content. By having a content marketing strategy in place you can set yourself up for success.

As a health communicator who focuses on helping organizations with their marketing and communications strategies and content development, I am able to help hospitals, doctors, medical device makers, pharmaceutical companies, healthcare agencies and nonprofit organizations implement strategies that will lead to long-term success.

If you’d like to learn more about me and how I can help your organization pleaseĀ contact me.



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